Alexa Website Ranking
A common topic we often discuss with clients is their website ranking. They come to us saying they are not getting traffic and are not sure about translation as how will the know if the translated site will get traffic as well?
STAR can help you with your international web traffic, but lets just look at English websites for now as its the perfect starting point. SEO and web ranking is a bit of a black art, there is magic and there is some science involved. However the average user can get some basic information themselves to gauge whats going on. One such free system is Alexa.Com.
Alexa.Com is own and managed by Amazon.com so you know they have a good reputation. Its not 100% perfect so you have to take it with a pinch of salt as they say in English.
Alexa tracks users who use their system (free toolbar etc) to search the internet. So its a measure of how popular your site is within their users.
So the good side is, is that the system is consistent – you get consistent results from a portion of the internet users worldwide. For any good webmaster or SEO guru that is good enough for you to track whether your traffic is improving or not. You should track this every month and see how you are doing.It can take up to 90 days for some web changes to impact your SEO ranking.
Did you know it typically takes about 90 days for any major change to your website to appear on Google
To use the system you just go to the site rank page and enter your websites URL.
It will tell you roughly what keywords are being used to find your site, how many inbound links you have and your overall traffic ranking.
Next time we’ll discuss multilingual SEO and how STAR can help you deliver your website the right language to drive more business to your website.